How To Quickly Scale Your Car (New & Used) Business With Vacation Incentives

So you sell cars. You might sell USED CARS or maybe NEW CARS…regardless, you’re going to LOVE how this free vacation incentive could provide you with an avalanche of warm leads!

We realise there’s possibly a temptation to consider giving the free vacation to anyone who BUYS a vehicle.

And perhaps for lower-priced vehicles – say under $10,000 – that might be fine…& the vacation would be a BIG incentive that’d influence buyers in that market.

However, for your HIGHER PRICED VEHICLES, it makes sense to use the free vacation as a LEAD GENERATOR.

In other words, your social media ads & other communications would invite people to simply, “Take a test-drive & walk away with a FREE VACATION!”

Because, think about this for a moment, whilst the 4 day VACATION is a fabulous incentive, it’s unlikely to have a major impact on someone looking to buy a $20,000 or $30,000 car.

However, it WOULD likely have a HUGE IMPACT on influencing a prospective BUYER of such a vehicle TO TAKE A TEST-DRIVE!

In fact, it’d be an almost IRRESISTABLE INVITATION.

Your advertising would promote the fact that if someone took a test-drive, THEY RECEIVE A FREE VACATION!

Now if your conversion rate is for example, 2 out of 10 from test-drives, your RETURN ON INVESTMENT will be INSANE.

Let’s do the math.

Given the vacations are $97 each, ten test-drives will cost you ten times $97 – that’s a total of $970.

However, if you converted just TWO of the 10 prospects – & let’s say each bought a $30,000 car…we bet you’d do that every day of the week!

This is a LEAD GEN tactic on steroids!

Imagine the ROI if your hit rate was 3 or 4 conversions out of ten test-drives!

To ensure you’re not wasting time with tire-kickers, your Facebook ads & any other advertising would send interested people to a landing page (which WE help you with), where the prospects need to leave their details AND answer a number of pre-qualification questions.

You know…the sort of questions YOU’D ask when you get a general inquiry – just to make sure the prospect is at least luke-warm.

If they don’t pass “the pre-qualification test,” THEY DON’T get to take the test-drive – plain & simple…so you’re NOT wasting your time – nor are you wasting your vacation certificate.

This way, you’re only talking to real prospects – & the free vacation incentive works its magic!

So as you can see, you can use the free vacations as a powerful LEAD GENERATOR for your vehicle business – because as you know, it’s all a numbers game. The more warm leads, THE MORE SALES!