How To Quickly Scale Your Accounting Business With Holiday Incentives

So you’re an accountant. Your target audience might be individuals…. looking after their tax returns…. or maybe you’re wanting to attract BUSINESSES. More likely you’re after BUSINESSES, because they’re going to pay you more money, given they need you to provide more services to them.

Our view is that you should use this Holiday Incentive as a powerful “LEADS GENERATOR”. Given you’re in the service industry, your clients are likely to stay with you for some time, resulting in a profitable “lifetime value” scenario for you. So we recommend you consider promoting your Facebook ads or any other communications “an invitation for people or BUSINESSES to schedule a financial health check & in return, receive a Free Holiday!”. So in other words, your prospect simply needs to commit to a 60-minute consult with you whereby you can possibly showcase how you can help them save money on taxes, how you can set up their retirement plan and how you can help them build wealth and all that sort of stuff.

If you’re confident that out of 10 consultations, you normally convert 3 into a paying client, the Free holiday to 10 prospects would presumably be a drop in the ocean compared to your RETURN! If your 10 “Health Check Meetings” were with say, SMALL BUSINESSES – & you gave each a Free Holiday for meeting with you, your cost might be 10 times £49………but if each of the 3 businesses you converted was worth say, £3,000 a year to you, your return on investment would be extraordinary.

Ten Holiday at £49 each is a £490 investment – but if you scored 3 new clients from the 10 prospects, your annual return might be TENS OF THOUSANDS OF POUNDS. Hence why for YOUR BUSINESS-TYPE, we suggest you use the incentive as a LEAD GEN tool.

So let’s just say that your Facebook ads said something like: “Schedule a complimentary 60 min financial health check with us either personally or over Zoom…& we’ll give you a gift of a 4 Day US Holiday For Two, with the choice of exciting destinations like Las Vegas, Orlando, Yosemite, Colorado Springs, Palm Springs & many more!”. And of course, to ensure you don’t get tire-kickers, your Facebook ad or other communications would send prospects to a landing page where the form would have “pre-qualifying” questions.

You know, questions like: How long have you been in business? What’s your turnover? How many employees do you have? Do you currently have an accountant or financial advisor…and so forth.

So if you’re after an easy-to-use lead generator with the potential to give you avalanche results, this Holiday Incentive could be just what you’ve been looking for!