How To Quickly Scale Your Boats
Business With Holiday Incentives

So you sell boats – maybe of all sizes.

You might sell speed boats, sailboats, yachts, bowriders, pontoon boats, catamarans, kayaks, dinghies & all sorts of watercraft.

If you’re targeting water lovers, the good news is that your promotional format is very straightforward.

You would simply offer homeowners a free holiday when they purchase a boat from you – however, we suggest that you offer this deal for your less expensive boats, perhaps those under £10,000.

For your HIGHER PRICED BOATS, it makes sense to use the Free Holiday as a LEADS GENERATOR.

In other words, your social media ads & other communications would invite people to simply, “Schedule a Zoom call or attend a meeting with you,” …& in return, they walk away with a FREE HOLIDAY!

Because think about this for a moment – whilst the 4 day HOLIDAY is a fabulous incentive, it’s unlikely to have a major impact on someone looking to buy a £120,000 yacht.

However, it WOULD likely have a HUGE IMPACT on influencing a prospective BUYER of a £120,000 boat TO AT LEAST SCHEDULE A MEETING WITH YOU.

Likewise, it would undoubtedly have an impact on someone who was considering spending £20,000 or £30,000 on a boat.

Your advertising would promote the fact that if someone booked a get-together with you to discuss the boat or boats they might be interested in, THEY RECEIVE A FREE HOLIDAY!

Now if your conversion rate is, for example, 2 out of 10 from such meetings, your RETURN ON INVESTMENT will be INSANE.

Let’s do the math.

Given the holiday are £49 each, ten meetings will cost you ten times £49 – that’s a total of £490.

However, if you convert just TWO of the 10 prospects – & let’s say each bought a £50,000 boat…we bet you’d do that every day of the week!

This is a LEAD GEN tactic on steroids!

To ensure you’re not wasting time with tire-kickers, your advertising would send interested people to a landing page (which WE can help you with), where the prospects need to leave their details AND answer a number of pre-qualification questions.

You know…the sort of questions YOU’D ask when you get a general inquiry – just to make sure the prospect is at least lukewarm.

If they don’t pass “the pre-qualification test,” THEY DON’T get to meet with you – plain & simple…so you’re NOT wasting your time – nor are you wasting your holiday certificate.

This way, you’re only talking to real prospects – & the free holiday incentive works its magic!

So as you can see, you can use the free holiday as a CONVERSION TOOL for smaller priced boats…& as a powerful LEAD GENERATOR for higher priced boats.