How To Quickly Scale Your Bookkeeping
Business With Holiday Incentives

Given you’re in the “advisory business,” you KNOW the benefit of having clients on a “monthly retainer” style revenue model.

But of course, you want to keep them STICKY…in other words, you want to make sure they don’t go looking for another bookkeeper.

For you, it’s all about lifetime value – as once you have a client onboard, you’d probably bet on keeping them because of your great service & clever skills.

So HOW do you attract NEW CLIENTS in the first place?

Easy…give them a FREE HOLIDAY!

Here’s how we suggest you consider running the incentive promotion:

Simply advertise that when a client stays with you for a certain amount of months, THEY GET A FREE HOLIDAY!! Plain & simple!!

Let’s say for example, you charge £200 per month for your services – (don’t take the amount literally, we’re just picking a number to demonstrate HOW you can greatly benefit from this incentive).

So – if you charge £200 a month, you’d likely say to prospects, “Come onboard my bookkeeping services program at £200 per month & for every month you’re onboard, I’ll give you a Holiday Point.

When you have 5 accrued holiday points, YOU GET A FREE 4 DAY/3 NIGHT HOLIDAY on me!!”

Yep, couldn’t get any easier!

This means that if you were charging £200 per month, over 5 months you’d have £1,000 in revenue…& if you’re paying £49 for the holiday, it equates to just 10% of your £1,000 income!

Certainly beats “offering a 10% discount” on your services, that’s for sure!!

I’m sure you’d agree that a lousy 10% discount offer on your bookkeeping services WOULD NOT result in your door being busted down with eager new clients!

And IF for example, your fees were closer to £100 per month, no problems, you might decide to give away the Free Holiday when a client stays for say, 10 months.

Because 10 months at £100 per month equals £1,000 revenue for you – so if you reward your client with a free holiday that costs YOU just £49, that’s again – it’s the equivalent to a very modest “10% discount!”

BUT unlike a non-performing lousy 10% discount, the free holiday acts like rocket-fuel for attracting & KEEPING clients!!

So there you go – it’s a really simple “adult Happy Meal toy” incentive that’ll help ATTRACT, CONVERT…. & KEEP clients – where your investment is probably LESS than the equivalent of a 10% discount on your normal fees.

We’re guessing you can see that this incredible holiday reward concept goes to show that incentive-based marketing beats price discounting hands down every time!