How To Quickly Scale Your Furniture Store Business With Vacation Incentives

So you own a furniture store & you and you are selling living room and bedroom sets, chairs and dining room tables – and possibly mattresses.

This is really, really easy for you.

We’re guessing that most of your furniture might fall somewhere between the $1,000 to $5,000 price point – so you might simply give away a free vacation with every purchase of any of your furniture.

Nonetheless, there are options you might like to consider:

* You could, say, look if you buy anything over a $1,000 from us, you’re going to get a free vacation.

* Or you might use the vacation incentive to move some specific old stock – for example, buy THIS PARTICULAR LIVING ROOM SET or DINING ROOM SET & get a free vacation.

* Or you might link the free vacation to a specific spend – for example, “For every $1,000 spent with us, you get a free vacation!”

Keeping in mind that people can only use ONE vacation certificate per year – so if they spent $3,000 & got 3 Vacation certificates , they’d have 3 years’ worth of vacations…OR…they might decide to “gift” the other certificates to friends and family, maybe.

So as you can see, you have lots of flexibility in terms of HOW the free vacation incentive can be run for YOUR business. Compare this “incentive-based” marketing to “price discounting” …& you’ll see there’s no contest.

With a “price discounting” strategy, you ultimately hurt your “brand” – whereas with an “INCENTIVE” strategy, you retain margin & you protect & enhance your “brand.” So therefore the whole idea is that instead of price discounting, you take their eyes off the price by giving them a free ATTRACTIVE INCENTIVE…what we call “an adult Happy Meal toy” – a complimentary vacation! If you’re getting the vacation for $97 & you give one away when someone spends $1,000, that’s equivalent to a 10% discount – but acts as ROCKET-FUEL for your business!

If you were to give away a free vacation to anyone who spends say, $2,000, the cost to YOU of the vacation represents just 5% of the purchase… (that’s $97 against a $2,000 spend) …& we think you’ll probably agree that a FREE 4 DAY US VACATION FOR TWO PEOPLE will attract significantly more customers than a 5% or 10% discount!

That’s for sure!