How To Quickly Scale Your Pest Control
Business With Holiday Incentives

So you own a pest control business & therefore help homeowners get rid of spiders, cockroaches, ants & termites etc.

And you’re always up against the BIG BOYS – like Orkin and Terminix…who are constantly winning the price-discounting war of course.

Well here’s your opportunity to beat the big boys – & attract new customers by giving away a free holiday!

We suggest you make the offer very simple – offer a free holiday for everyone thousand pounds spent in a single transaction.

Can you imagine the impact of advertising the following deal on Facebook or any other media? Here’s the offer:

“For every £1,000 you spend with us, we’ll give you a FREE UK HOLIDAY!

So that means if you spend £2,000 with us, you’ll GET 2 HOLIDAYS!”

(Keep in mind that holidays need to be taken 12 months apart, so if someone gets two holiday certificates , they essentially get two years of holidays.)

…OR…they might decide to “gift” other certificates to friends, maybe.

You KNOW what this sort of insane incentive will do…it’ll entice people who were going to spend £600 or £700 on your pest services to NOW spend at least a THOUSAND DOLLARS.

So get ready for your “average spend” to INCREASE SIGNIFICANTLY!

Now don’t take these figures too literally – you can of course choose whatever “spend requirement” you like – you may decide to give away a holiday with every £500 spend…or £600 spend…or whatever.

It’s entirely your call, as YOU know your margins.

Compare this “incentive-based” marketing to “price discounting” …& you’ll see there’s no contest.

As you KNOW, the PEST CONTROL game is full of DISCOUNT OFFERS – well now you can forget about competing on price!

With a “price discounting” strategy, you ultimately hurt your “brand” – whereas with an “INCENTIVE” strategy like this, you retain margin & you protect & enhance your “brand.”

So therefore the whole idea is that instead of price discounting, you take their eyes off the price by giving them a free ATTRACTIVE INCENTIVE…. what we call “an adult Happy Meal toy” – a complimentary holiday!

If you’re getting the holiday for £49 & you give one away when someone spends £1,000, that’s equivalent to a 10% discount – but acts as ROCKET-FUEL for your business!

And we think you’ll probably agree that a FREE 4 DAY UK HOLIDAY FOR TWO PEOPLE will attract significantly more customers than a 10% discount!

AND…it’s an incredible strategy to beat THE BIG BOYS…you now have a jaw-dropping “distinguishing feature” to make your quotations STAND OUT FROM THE CROWD!

If a homeowner is looking at a number of quotes that might be similar in price, but one comes WITH A FREE HOLIDAY, which one do you think the homeowner will choose?!!!