How To Quickly Scale Your Tile & Grout Cleaning Business With Holiday Incentives

So you own a TILE & GROUT CLEANING business & you and you are most likely targeting homeowners.

This is really, really easy for you.

We suggest you make the offer very simple.

Can you imagine the impact of advertising the following deal on Facebook or any other media? Here’s the offer:

You’d say, “For every £1,000 you spend with us for grout cleaning, we’ll give you a FREE UK 4 DAY/3 NIGHT HOLIDAY!

So that means if you spend £2,000 with us, you’ll GET 2 HOLIDAYS!”

(Keep in mind that holidays need to be taken 12 months apart, so if someone gets two holiday certificates , they essentially get two years of holidays.)

…OR…they might decide to “gift” additional certificates to friends, maybe.

You KNOW what this sort of insane incentive will do…it’ll entice people who were going to spend £600 or £700 on perhaps JUST getting the kitchen tiles cleaned – to NOW spend at least a THOUSAND POUNDS.

In other words, they’ll find some reason to get the bathroom or laundry tiles cleaned as well!!

So get ready for your “average spend” to INCREASE SIGNIFICANTLY!

Now don’t take these figures too literally – you can of course choose whatever “spend requirement” you like – you may say, “For every £1,500 spent in the same transaction, you get a FREE HOLIDAY.”

It’s entirely your call, as YOU know your margins.

Compare this “incentive-based” marketing to “price discounting” …& you’ll see there’s no contest.

With a “price discounting” strategy, you ultimately hurt your “brand” – whereas with an “INCENTIVE” strategy like this, you retain margin & you protect & enhance your “brand.”

So therefore the whole idea is that instead of price discounting, you take their eyes off the price by giving them a free ATTRACTIVE INCENTIVE…what we call “an adult Happy Meal toy” – a complimentary holiday!

If you’re getting the holiday for £49 & you give one away when someone spends £1,000, the cost to you is equivalent to a 10% discount – but acts as ROCKET-FUEL for your grout & tile cleaning business!

We think you’ll probably agree that a FREE 4 DAY UK HOLIDAY FOR TWO PEOPLE will attract significantly more customers than a lame, almost invisible 10% discount!

That’s for sure!

So say goodbye to any competitors – because let’s face it – if Mrs Client has 3 similar quotes on the table – & ONE company (yours) is offering a FREE HOLIDAY as a complimentary bonus…WHICH quote do you think will win the job!